Drake's More Life breaks streaming record
Drake has broken the streaming record on Apple Music and Spotify with the release of 'More Life'
Drake has broken the streaming record on Apple Music and Spotify with the release of 'More Life'.
The 30-year-old rapper dropped his hotly anticipated playlist project over the weekend, and has already started breaking streaming records.
Billboard magazine reports that in the first 24 hours since the release of the project, Drake had garnered a whopping 89.9 million streams globally on Apple Music, handing him a new world record for streams in a 24-hour period.
The publication also reports that on Spotify, the first full day of release for 'More Life' saw it rake in the best first-day streams for any album on the service. The record gained 61.3 million global streams, smashing the previous record of 56.7 million, held by Ed Sheeran's recently released 'Divide' ('÷').
If that wasn't enough, the 'Hotline Bling' hitmaker also beat Ed Sheeran's previously held record of the most streamed artist in a single day on Spotify. Drake managed to gain an impressive 76.4 million streams across all his available music on March 19, beating the 'Shape of You' singer's record of 68.7 million, which he picked up on March 3.
The news comes after the 'One Dance' singer has kept fans waiting for three months longer than expected, as he originally claimed 'More Life' would hit streaming services in December.
Drake made the announcement after he debuted the tracks 'Two Birds One Stone', 'Fake Love', and 'Sneakin' on his Apple Music OVO Sound radio show in October.
He said at the time: "I'm off mixtapes, you know? I wanna do a playlist, I wanna give you a collection of songs that become the soundtrack to your life. So this is more like the playlist. Like I said, dropping in December, all original music from me, but you may hear some tunes from the family on there."
Drake also admits he would like to be remembered as an "emotion-evoking artist".
He said recently: "[I want] to keep people excited, give them new music, let them know I'm still hungry.
"I'm doing it to be remembered as a forward thinker. I want to be remembered... as an emotion-evoking artist".