This Morning going live for lifestyle show

  • Bang Showbiz
  • 19 September 2016
Holly Willoughby and Phillip Schofield

Holly Willoughby and Phillip Schofield

ITV has partnered with Media 10 to create 'This Morning Live', a new consumer show which is to take place at the NEC Birmingham in May 2017

Phillip Schofield and Holly Willoughby are going to meet the public for new consumer show 'This Morning Live'.

ITV is to partner with Media 10 for the brand new lifestyle exhibition which is taking place over four days at the NEC Birmingham from May 18 to May 21 in 2017.

'This Morning Live' is offering visitors the ultimate interactive experience with all of the lifestyle elements associated with the award-winning daytime show such as fashion and style, food and drink, home, gardening, pets, beauty makeovers and health and wellbeing being showcased.

Emma Gormley, ITV Daytime Managing Director, insists fans of the programme will feel like they are part of 'This Morning' when they visit the event.

Gormley said: "'This Morning' is one of ITV's most loved and iconic brands. With our fantastic presenting talent and the wonderful mix of content that we'll be taking on the road, this event promises to delight fans of the show across the country."

Katy Roberts, Events Director at Media 10, added: "'This Morning Live' is without doubt the most exciting launch into the consumer event space for 2017 ... This event will be a real experience for our visitors who will see the nation's favourite daytime TV show brought to life through compelling content and features."

The new show is the latest TV commodity that Media 10 has turned into a live commodity following their creation of the 'Ideal Home Show' and 'Grand Designs Live'.

Further details on the event are still to be released and tickets for the highly-anticipated event will go on general sale in forthcoming weeks. Visit for more information, updates and pre-sale registration details.

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