The Hot 100 2015: The Not 100

  • The List
  • 4 November 2015
The Hot 100 2015: The Not 100

Brewdog 'patter' lands brewer in the doghouse

They are the less than hots, the sub-hots if you will. Five people, places or things that flopped in 2015

Edinburgh’s ‘Ribbon’ Hotel

We’re not here to knock Jestico + Whiles’ plan for the new hotel which will feature prominently in Edinburgh’s plan to replace the St James Centre. After all, architecture depends on taste and perspective, like any art. But did nobody look at the gold swirl which is intended to make its outer edge look like an uncoiled printer ribbon and think ‘doesn’t that look like something else?’ Lo, the ‘turd hotel’ was born, and Edinburgh's World Heritage status is at risk.


Their decision to become a living wage employer in 2014 was reason to applaud them heartily. But this isn’t credit in the bank when your latest dudebrotastic marketing campaign deserves rightful lambasting for implied transphobia and mocking of sex workers. Or ‘Brewdog patter’, as it was christened. [Edit: entirely coincidentally, Brewdog just announced a new beer. ‘No Label is the world’s first “non-binary, transgender beer” designed to reflect the diversity of the area and champion inclusivity.’ A step in the right direction or some crafty PR? You decide]

Jim Murphy

He loved a footballing metaphor, did the former Scottish Labour leader, so we’ll be charitable and call his jaw-dropping loss of all but one of the party’s Scottish seats a massively humiliating own goal. Yet in truth, they were beaten before kick-off. Kezia Dugdale, take note of the lesson: it’s probably something to do with not underestimating Nicola Sturgeon.

Everyone involved in The Arches failing

We know there are two very different schools of opinion where drug policy is concerned, and that the venue’s troubles started with an undeniably tragic event. But it wasn’t just for a few hundred enthusiastic ravers that the entirely avoidable shutdown of The Arches was a tragedy; the city of Glasgow and her sense of self as somewhere open and welcoming to music and the arts took a major hit.

That T in the Park traffic

Shudder. Those who were there, trying to get in, picking up or heading out, won’t quickly forget the slow crawl along threadlike country roads. T know what went wrong and they’ve fronted up with a statement promising to sort it out next year, but it was an unpleasant reminder of the precise organisation involved in an event of this scale.

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