U2's £50m deal

  • Bang Showbiz
  • 1 April 2008

U2 frontman Bono

U2 have signed a reported £50 million deal with Live Nation.

The band has committed to a 12-year agreement with the concert promoters - which has produced every U2 tour since 1997, but first worked with the band in Toronto in 1980.

The company will continue to handle their tours, along with merchandising, digital and branding rights and will run their website and fan club.

The group's frontman Bono said: "We've been dating for well over 20 years now. It's about time we tied the knot.

"We feel we have a great website but we want to make it a lot better. We want a closer, more direct relationship between the band and its audience and Live Nation has pledged to help us with that.?

Live Nation's chairman Michael Cohl added: "U2 has created some of the greatest rock music of all time. It has long been our intention to consolidate and extend our relationship.?

The band - who have sold more than 170 million albums worldwide since releasing debut LP 'Boy' in 1980 - will continue to release music through record label Universal.

Live Nation - who own 170 venues worldwide, including London's Wembley Arena and Manchester Apollo - have also tied the rockers to their venues.

U2 are not the first global music superstars to be snapped up by Live Nation, who made an estimated £2.2 billion in 2007.

Last year, Madonna signed a similar 10-year-deal with the promoters which also included recording rights, worth around £60 million.

© BANG Media International


The legendary Irish rock group – comprised of Bono, The Edge, Adam Clayton and Larry Mullen Jr – perform a number of shows as part of the eXPERIENCE + iNNOCENCE tour.

Manchester Arena

Fri 19 Oct

£35–£190 / 0844 847 8000

Sat 20 Oct

£35–£190 / 0844 847 8000

The O2 Arena, London SE10

Tue 23 Oct

Prices to be confirmed / 0844 856 0202

Wed 24 Oct

Prices to be confirmed / 0844 856 0202

The SSE Arena, Belfast

Sat 27 Oct

£38–£185 / 028 9073 9074

Sun 28 Oct

£38–£185 / 028 9073 9074

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