Scottish musicians at SXSW

New directions

Sons and Daughters

Scottish musicians to perform at prestigious US festival

The South by South West (SXSW) music festival has long been considered a showcase for some of Scotland’s most eclectic bands. Now, six homegrown acts are set to continue that tradition when they travel to the festival in Austin, Texas next month.

This year the Scottish Arts Council will be supporting upcoming talent Frightened Rabbit, The Dykeenies, The Law, Our Lunar Activities, Popup and Jyrojets, as they perform in front of 7000 music industry delegates from around the world at SXSW. The SAC has also provided support for Glasgow’s Sons and Daughters (pictured) to make an appearance as part of a Scottish showcase.

Next month marks the fifth year that the SAC has provided support for up-and-coming Scottish bands to attend SXSW. Commenting on this year’s SXSW line-up Ian Smith, head of music at the Arts Council, said: ‘SXSW has become a regular feature for the Scottish Arts Council and this year we maintain our commitment to ensure that the bands selected from Scotland will be able to maximise every opportunity that the world’s greatest showcase event for contemporary pop/rock music represents.’

With over a thousand acts performing in the festival every year, the event has become one of the biggest industry festivals in the US. Considered an important stepping stone for upcoming bands and artists, last year’s SXSW attracted almost 12,000 music industry professionals for five nights of music by more than 1500 acts hailing from 33 different countries and performing in over 70 venues in downtown Austin.

A festival organiser spokesman said of the event: ‘The goal from the beginning was to create an event that would act as a tool for creative people and the companies they work with to develop their careers.’


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