Jack White unveils new app
Jack White has unveiled a virtual reality app that promises fans a 360 degree chance to experience his live shows via their Android phones
Jack White has unveiled a virtual reality app.
The White Stripes and Raconteurs star's 'Jack White: Third-D' Google Cardboard virtual reality video programme promises fans a 360 degree chance to experience his live shows via their Android phones.
The app boasts "immersive 360 degree, stereoscopic 3D" and sound mixed in Dolby's Atmos surround sound.
So far, Jack's performances of 'Freedom at 21' and 'Ball and Biscuit' at The Bleacher Theater at Fenway Park in Boston and 'Dead Leaves and the Dirty Ground' at Red Rocks Amphitheatre in Colorado are available to view via the software.
To use the service users need a 5" or 6" Android phone and a Google Cardboard virtual reality viewer.
Fans without the virtual reality viewer are able to watch the videos in 2D or Jack's website provides a link to ways to make their own headsets using everyday household items such as pizza boxes.
To celebrate his new innovation, Jack's Third Man Records store in Nashville, Tennessee began giving away limited-edition Third Man Google Cardboard headsets to the first 75 Android users who purchase the ultra version of the singer's 'Lazaretto' LP yesterday (10.12.14).