Phillip Schofield abseils down ITV headquarters
Phillip Schofield abseiled down ITV's Southbank headquarters during his 24-hour TV broadcast to raise money for 'Text Santa'
Phillip Schofield has abseiled down the ITV headquarters.
The 'This Morning' host took on the daring challenge during his 24-hour non-stop television broadcast today (01.12.14) in order to raise money for ITV's Text Santa charity appeal.
The 52-year-old presenter - who was spotted edging his way down the 22 storey block in London's Southbank on a rope as a band played the festive song '12 Days of Christmas' - admitted he was freaked out by the challenge.
He told viewers as he made his way to the ground: "This is freaking me out now."
Phillip - who was also challenged to remember various objects held by celebrities during the stunt as he passed the floors - raised £12,000 and was greeted at the bottom of the building by 'Loose Women' presenter Christine Bleakley.
Beforehand, the brunette beauty had tweeted a picture of the host preparing for his descent, captioning the photo: "@Schofe about to abseil down the #itvtowers for #TextSanta24".
It isn't the only vertigo-inducing challenge Phillip will face in a bid to raise money for the channel's Text Santa appeal.
He has also agreed to climb up London skyscraper The Shard - which is 87-storeys and 309 metres (1,014 ft) high - to raise the funds.
Phillip announced the challenge on the midday 'ITV News & Weather' which he presented as part of his 24-hour non-stop broadcast.
He said: "I'll tell you something that we haven't told anybody else yet, this is an exclusive because you have to have an exclusive on the news. I have agreed - and it's a bit of a personal challenge for me - I am going to climb to the very top of The Shard. I'm not going to do that today, we're going to do that in a few days time and that's for the 19th (December). That will put me 16 feet into civil airspace and barring an aeroplane or (someone) on a mountain I'll be the highest person in Europe."
Phillip will end his 24 hour broadcast at 11am tomorrow (02.12.14) after appearing on shows including his usual 'This Morning' with Amanda Holden, 'Loose Women' and 'ITV News'.
'Text Santa' will air on December 19 on ITV at 8.00pm, with Phillip presenting alongside Christine, Ant & Dec, Paddy McGuinness and Alesha Dixon.