New investment set to spur growth of leading UK events guide – The List
New investment, new editor, new editorial focus, move to free publications and more List parties
The List is pleased to announce it has received significant new investment from two digital entrepreneurs in London alongside further investment from existing shareholders. The new investors are the principals of Blue Compass, a portfolio of opportunity and recruitment sites for the arts in the UK and internationally.
This will put the company in a strong position to accelerate the growth across the UK of our digital business which now accounts for the majority of our revenues. The List will be launching a number of new digital initiatives over the coming weeks and months including:
- Building on the success of our award-winning film site, film.list.co.uk, with additional editorial about more films and the emerging event cinema sector.
- Addition of other genre-based activities, starting with comedy, which will be focused on touring stars and emerging talent with interviews, profiles, reviews and detailed listings.
- Expansion of List Events, where we programme, curate, organise, and run events with venues and brand partners.
- Increased editorial coverage under the direction of our newly-appointed Editor, Yasmin Sulaiman, and the addition of new editorial staff.
The List will become a free print title with an increased print run from the first issue of 2015 on a modified publication calendar. There will be issues every two months plus our preview and weekly issues during the Edinburgh festival season. Other print titles including our Eating and Drinking Guide, Edinburgh Festival Guide and Guide to Scotland's Festivals will remain unchanged.
Over the last 12 months we have published eight guides in our Larder imprint focused on food and drink, including a much-loved Chocolate map. We plan to continue to expand the series to cover new areas and other foods.
Simon Dessain, Executive Director of The List said: 'The List made a big commitment to building, firstly, a web business and then to make the further investment to deliver highly-functional services for mobile users who at certain times of the day represent over 80% of our audience. Today we take the next step in ensuring that The List remains a technology leader that can capitalise on the opportunities in a fast-changing landscape.'
Yasmin Sulaiman, Editor of The List said: 'Having worked across digital media and arts journalism for the past eight years, I think there is substantial potential for covering the arts in new editorial ways. I'm looking forward to rolling out new approaches and content that engages with a wide audience, and am pleased to be joining The List as Editor at such an exciting time.'
Robin Hodge, publisher of The List said: 'The List was launched in 1985 to celebrate and report on the arts in Scotland. We have always encouraged as many people as possible to experience and participate in culture in all its forms and this new investment will enable us to do so for many more people across the UK.'
For further information, please contact:
+44 131 550 3050
Notes to editors:
List.co.uk has a monthly audience of 1.6 million users and 3.8 million page impressions (Source: Google Analytics). We recently had a new peak with over 200,000 page impressions in a day.
The List was launched in 1985 and has won many awards for editorial and publishing excellence.
Many leading arts writers and professionals developed their careers at The List including: Andrew Pulver (now Film Editor at The Guardian), Sarah Hemming (now Theatre critic for the Financial Times), Nick Barley (now Director of The Edinburgh International Book Festival), and Hannah McGill (former Artistic Director of the Edinburgh International Film Festival).