Joe Swash: Contraband makes great storylines
Joe Swash has confessed that while he can't understand why celebrities bother taking banned items into the 'I'm A Celebrity...Get Me Out Of Here' jungle, he does love the drama that comes as a result.
Joe Swash thinks celebrities taking contraband into the 'I'm A Celebrity...Get Me Out Of Here!' jungle makes great TV.
The former 'EastEnders' actor - who was crowned champion of the reality series in 2008 and has been presenting spin-off show 'I'm A Celebrity Get Me Out Of Here! NOW!' since 2009 - agrees with co-host Laura Whitmore that contestants are silly for bothering to sneak banned items into camp, but admits he does like the drama that comes with it.
Quizzed on whether she would hide make up to take with her if she were to appear on the show, Laura told BANG Showbiz: "No, because I just think that you can tell if someone is wearing make up or not.
"The show's been going for so long and people know what it's about so if you're going to go into the show you know you're not allowed to bring contraband, you know you're going to eat something disgusting.
"There's no point going in and being like, 'Oh, I didn't realise this was going to happen'."
Joe added: "Saying that, whenever the contraband has been in, like last year, it makes such a great storyline! There was all that tension with the camp against Amy [Willerton] so sometimes, you know..."
Laura - who is also joined by comedian Rob Beckett on the spin-off - went on to confess that she can't understand how some of the celebrities think they're not going to get caught out.
The blonde beauty explained: "We didn't know what she [Amy] had anyway and the producers were trying to watch to see if she had anything and then when they got it off of her they gave it to me and it was like a pink lipstick and concealer and I was like, 'How did she think she was going to get away with this, whose lips are this colour?!'"
'I'm A Celebrity... Get Me Out Of Here!' kicks off on Sunday November 16 at 9pm on ITV and 'Get Me Out Of Here! NOW!' at 10:40pm on ITV2.