Usher resisting album pressure

  • Bang Showbiz
  • 11 November 2014
Usher

Usher

Usher is resisting "pressure" to "rush" his next album and wants to take the time to appreciate his audience first

Usher is resisting "pressure" to "rush" his next album.

The 'OMG' hitmaker is determined to take his time working on his eighth record - the follow-up to 2012's 'Looking 4 Myself' - and wants to use his current 'UR Experience' tour to "reconnect" with his audience before returning to the recording studio.

Ask if he'll record while on the road, he said: "I found myself feeling pressure to rush it and put out an album, and all of a sudden, I just realised; I've been doing this long enough to really get it right.

"So on my eighth studio album, I thought it would be better for me to go out [on tour], feel my audience, reconnect, take some of that, and then go back and finish it up."

And the 36-year-old star also admitted he thinks there is a "pressure" on artists to do something unusual with their new music, such as releasing albums without warning or relying heavily on social media.

He told Vulture.com: "There's a pressure to cross-market and make sure that all the avenues through which you can reach a consumer make a connection. Musically, emotionally, branding, all of those things together, that's what makes you significant in this time."

Usher

The R&B smoothie and hip hop artist tours in support of his eighth studio album UR.

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