Apprentice's Jemma Bird: James should've been fired

  • Bang Showbiz
  • 6 November 2014
Jemma Bird

Jemma Bird

Axed 'Apprentice' star Jemma Bird beleives James Hill or Sanjay Sood-Smith should've been fired instead of her on last night's (04.11.14) show

Jemma Bird thinks James Hill or Sanjay Sood-Smith should've been fired on 'The Apprentice' instead of her.

The 26-year-old star was booted off the BBC show last night (04.11.14) but she insists the pair were much more to blame for the failure of Team Summit's coach trip task - which Karren Brady described as the "trip from hell" - and thinks project manager Sanjay chose the easy way out by not selecting James to go into the boardroom.

She exclusively told BANG Showbiz: "I think James should have got fired. That was the kind of general standpoint, really. It seemed like that at the time but Sanjay made his decision and it ended up being me.

"James was psyching himself up to go in that boardroom as if he was about to go into a boxing match so I think Sanjay looked at the two of us and thought he'd rather take me on.

"I thought I'd be against Sanjay and James. They are very strong candidates and my card was marked to be honest.

"But Sanjay was owning up to a lot of things so I thought maybe I still had a chance because he made quite a few mistakes.

"I do think Sanjay made a lot of mistakes on that task, he did admit loads. You have to give him credit for holding his hands up and saying that he'd made mistakes."

While Jemma has admitted she doesn't have any regrets about her time on the show, she thinks she ultimately got fired by Lord Alan Sugar because she was "too well behaved" during the task.

She added: "My main downfall was probably not being much of an entertainer and being a bit too well behaved.

"I did things in the background which people obviously don't think are entertaining. So I got marked with the non-contribution card which was very frustrating."

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