Ed Sheeran launching record label
Ed Sheeran is launching his own record label and thinks he is "fortunate" to be able to help new talent
Ed Sheeran is launching his own record label.
The 'Thinking Out Loud' hitmaker has signed a deal with Warner to house his company and already has an idea who he wants to offer recording contracts to.
He said: "The door has now been opened. I've set up the label and I'm going to start signing people. It'll be an imprint that goes through Warner. But I'll get the rights back in about ten years.
"I've got my first signing in mind. I'm looking at people like me, who came through the singer-songwriter scene."
The 23-year-old star thinks he is in a "fortunate" position to be able to help new artists.
He told The Sun newspaper: "There are people on that scene who make me look terrible by just being so good. They haven't got the right platform.
"I have a tour and Twitter, so I can put them in front of my fans instantly.
"I can sit down with heads of radio stations and ask whether they'll play it on the radio.
"I'm in a really fortunate position to be able to break acts."
Ed decided to set up his own label after industry executives ignored him when he tried to push Passenger, who went on to have a global hit with 'Let Her Go'.
He said: "The first time I properly thought about it was when I took Passenger on tour for two years.
"I took him into my record company and played them the record but they didn't get it .
"Then I was too busy on my own stuff and I let it slide.
"Then he had a worldwide number After that, everyone was like, 'Maybe Ed does know what he's talking about'."