Karren Brady warns of 'mass firings' on The Apprentice

Karren Brady has warned there will be some "mass firings" in 'The Apprentice' boardroom when the tenth anniversary series kicks off tonight (14.10.14)

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Karren Brady

Karren Brady

Karren Brady has warned there will be "mass firings" on 'The Apprentice'.

The 45-year-old businesswoman - who acts as Lord Alan Sugar's right-hand woman on the BBC One entrepreneurial reality series - has revealed that starting with 20 candidates rather than the traditional 16 to celebrate the 10th anniversary series meant for even more dramatic sessions in the famous boardroom.

Speaking at the launch of the tenth series at London's Ham Yard Hotel, Karren told BANG Showbiz: "It was good for Alan because it's a serious prize. When we've all left the show and gone on with our separate lives, he's still in business with them and his name's on the door and he's in partnership with them so he has to pick the right kind of person.

"And I think his view was that with that amount of people he can say, 'Look, you're never going to make it, leave'. And there's some mass firings ... You'll see some mass firings."

Karren - who along with 'Countdown' presenter Nick Hewer follows the two teams of candidates as they embark on their business related tasks each week - admits it was difficult to keep track of what so many people were doing.

She explained: "It's very busy. There are twenty people and everybody wants to be heard and everybody wants to say their piece and everyone wants to have a reason to go into the boardroom and tell Alan how wonderful they are and it can get quite manic on the road."

'The Apprentice' kicks off tonight (14.10.14) on BBC One at 9pm and will then air every Wednesday - including tomorrow (15.10.14) - at 9pm.

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