Lord Alan Sugar: I'm not a bully
Lord Alan Sugar has rubbished claims he's a bully, insisting telling the truth isn't bullying
Lord Alan Sugar has hit back at claims that he is a "bully".
The businessman has denied accusations that he behaves like a "bully" on the BBC One show, 'The Apprentice'.
When asked about his way of delivering bad news, Lord Sugar replied: "I don't flower my words. If someone is useless, I'll tell them. If someone has done a good job, I'll also tell them.
"Identifying a truth is not bullying."
He then added: "No one likes to be told a home truth. Many times I tell them in a very nice way, actually. Just before they get fired, I explain to them that they're not ready for this process but they should carry on what they are doing.
"There are others who both I and the audience are very annoyed with and who perhaps deserve a bit of bringing down to earth."
The business mogul then reiterated that he is a fair boss to the people who work for his various companies.
He told Radio Times magazine: "You have to look at my history. People would have reported it if lots of people were taking me to tribunals. Speak to my employees. I've got people here who have worked for me for 35 to 40 years. They work for me because they enjoy working for me."