The window of The Changing Room is transformed into the vitrine of a manufactured socio-cultural artefact. Andrew Reid’s installation - an almost entirely grey model - is a mixture of architectural styles spanning the period from the Egyptian pyramids to the present day. Most notably the model resembles a nightmarish take on King Solomon’s Temple, part oilrig, part Tudor hamlet, complete with a village cross painted neon orange. Reid explores the relationship between the corporate and the creative in this new work, which he will modify over the course of its display.
The room-set within which the model is situated confirms this is the architectural model for a future project, an empire for the lone gold figure that occupies its grounds, along with his gold wheelchair. The corporate logo which adorns the model’s side and the portrait of a businessman hung above it (a close resemblance to Bill Gates) emphasise the oppressive nature which the factitious corporation has in this fantasy world. The recognition of these harvested architectural styles draws you into the world Reid has created, while the shopfront’s glass keeps you at arms length, giving the work the feel of a museum exhibit of the future.
Reid harnesses the allure of the miniature while juxtaposing various elements, developing new meanings that challenge existing social and architectural iconography. Elements of the work are purposefully impenetrable, putting interpretation firmly in the hands of the viewer. This is possibly the most captivating aspect of the work.
The Changing Room, Stirling, until Sun 7 Jan 2007