Artist Joey Villemont turns to fashion for installation inspiration
- Dane Sutherland
- 14 July 2014
'I am interested in the way an idea, a piece or a pattern can evolve successively from a logo or monogram'
Artist Joey Villemont has a lifelong and fanatical enthusiasm for the history and techniques of fashion, from catwalk shows and drawings to online presentation and high-street retail. Since making his own clothes from the age of 14, he has continued to use this knowledge of fashion in his art practice, producing exhibitions that place garments within specifically designed installations alongside an array of media such as film and sculpture.
With Studies for a Collection, Villemont continues to explore the possibilities that arise from the coming together of visual art and fashion display structures. Re-contextualising modes of sensual display specifically designed to attract customers (while recognising that with fashion ‘you’re your own gallery’), this upcoming Intermedia exhibition presents new garments as sculptural objects. In finding inspiration in archival fashion exhibitions, Villemont points out: ‘It's always a question of speaking the same language in the pieces and in the display. I am interested in a system of hybridisation: in the way an idea, a piece or a pattern can evolve successively from a logo or monogram – a system reminiscent of the creative industry's use of brands, disseminating their identity through a multitude of shapes and products.’
CCA, Intermedia Gallery, Fri 25 Jul–Fri 8 Aug.