ITV's Daybreak renamed Good Morning Britain

  • Bang Showbiz
  • 28 February 2014
Susanna Reid

Susanna Reid

Susanna Reid will front a new and improved version of ITV breakfast show 'Daybreak', which has been renamed 'Good Morning Britain'

Susanna Reid is set to host a revival of 'Good Morning Britain' from next week.

The newsreader will replace Aled Jones and Lorraine Kelly as the face of the revamped ITV breakfast show, which is being renamed from its current moniker 'Daybreak', according to The Sun newspaper.

The new name harks back to the show's 80s heyday and TV bosses are hopeful the long-running programme will be revitalised and ratings boosted by its fourth dramatic overhaul to date.

Susanna, who currently helms BBC1 rival 'Breakfast', will anchor 'Good Morning Britain' from Mondays to Thursdays with the help of two new male presenters and one woman, while Lorraine returns to her flagship show and Aled has landed a new weekend magazine slot.

A source told the paper: "The 'Daybreak' saga is the most pressing issue on ITV's agenda. By ditching the 'Daybreak' name bosses are admitting it has no hope of being rescued. Instead, they are putting all their energies into a revamped 'Good Morning Britain' brand.

"With Susanna Reid riding a wave of popularity, they hope she will be the one to inject some success into ITV breakfast."

'Good Morning Britain' was first launched in 1983 as a mix of current affairs, weather, cartoons, music and famous guests.

This comes as it was revealed 'Strictly Come Dancing' star Susanna has split from her husband Dominic Cotton after the father-of-three posted an ad on a dating website and listing himself as "currently separated".


1. comment removed
User account closed.
RSS feed of these comments