Interview: Abdoulie Jagne of fashion project Mimosa Life
The project incorporates live fashion events, design and blogging
A symbiotic union of fashion and club life, Mimosa Life is emerging as one of Glasgow’s most impressive new sartorial platforms. Part street blog, part events business and part fashion design team, Mimosa Life sewed itself into being in 2012 by four students at Glasgow University. Headed by Abdoulie Jagne, Mike Shauri, Michael Ekpo Umo and Alexander Scott, there is not only a fusion of fashion and entertainment, but one of African and Scottish heritage.
We spoke to founder Abdoulie Jagne about Mimosa’s synthesis of fashion and night life, their involvement with Duncan Bannatyne, and how they’re attempting to change the Glasgow club scene
How did Mimosa Life come into being and what made you want to start the venture?
We sought to bring together the experience and skills in event management that we had gathered from working in this sector in Canada and Africa. Our mission was to offer university students an opportunity to engage with all facets of Glasgow’s thriving cultural scene. Most importantly, we sought to create a more interesting alternative to the typical club nights in Glasgow, bringing together different creative elements: music, dance, art and fashion.
What connections do you find between fashion and music?
Live music and performance has become a signature of Mimosa events, which our clients have responded to well. Importantly, Mimosa is evolving into becoming a platform that caters to Glasgow’s art scene, so we hope to collaborate with more artists in the near future. There is a strong connection between music and fashion, both convey creativity, artistic expression and emotion.
What projects and designers are you working with at the moment?
We’re excited to be working with amazing new Scottish designers Naromode, with our next event marking the beginning of our creative relationship. We currently work with a host of designers: Diam Clothing, Di Gilpin, Nutmeg Couture, Hardwear and Jonathan Gardner Creations to name a few. In the near future we hope to collaborate with other fashion-centric bodies such as Bold Souls, who are contributing impressively towards Glasgow's fashion event scene. We’re also working on our own clothing line, 'Xcelsior', expected to launch late 2014.
You were recently selected by Duncan Bannatyne to take part in The Dragon's Dare competition in aid of spina bifida. How did you get on?
The Dragon's Dare Challenge was a difficult entrepreneurial competition where five Scottish businesses were selected and assigned the task of raising £5000 over 6 months for the Scottish Spina Bifida Association out of an initial investment from Duncan Bannatyne of £500. Mimosa Life was selected as a finalist. We hosted a series of fashion and themed events in Glasgow and London during the competition to raise funds and awareness of the condition. We managed to raise a substantial amount for the charity and gained an invaluable experience, setting our team towards a promising future.
What does your latest event, Exordium, involve and what are you hoping to achieve from it?
Exordium is the second of our MimosaLife 'Concepteur / Creator' event series where audacious collections of upcoming designers are the centrepiece of the evening. The series is designed to offer individuals interested in fashion an opportunity to engage with some of Scotland's most talented fashion creatives in an intimate and engaging setting. The evening will feature a runway show featuring the latest collections by a number of new designers including Diam Clothing, Nutmeg Couture and Naromode. We hope to continue to raise awareness and donate a portion of our profits to the Scottish Spina Bifida Association who we have worked closely with in the last six months. Lastly, we hope that this event proves to inspire and offer Glasgow fashion enthusiasts an insight into the works of some of Scotland's most talented creatives.
Exordium will be held at Sanctuary, Glasgow on Thu 30 Jan.