Phone votes scandal dominate ITV winter schedule launch
- 15 November 2007
ITV has launched its winter schedule, vowing to continue with the use of phone-ins for shows despite facing an £18 million bill for misleading viewers.
The broadcaster’s director of television, Simon Shaps, said he believes using phone participation is a ‘fantastic form of television’.
However he added: ‘Our first job is to make absolutely certain that when viewers vote, the outcome reflects what viewers voted for.’
The new season includes Rock Rivals – a drama where viewers can vote on the outcome of the show.
Starring Michelle Collins and Sean Gallagher, it is based on an X-Factor style talent show.
The line-up also features a drama starring Jason Donovan and Martine McCutcheon, and another with How Do You Solve A Problem Like Maria? singer Connie Fisher.