Phone votes scandal dominate ITV winter schedule launch

  • 15 November 2007

ITV has launched its winter schedule, vowing to continue with the use of phone-ins for shows despite facing an £18 million bill for misleading viewers.

The broadcaster’s director of television, Simon Shaps, said he believes using phone participation is a ‘fantastic form of television’.

However he added: ‘Our first job is to make absolutely certain that when viewers vote, the outcome reflects what viewers voted for.’

The new season includes Rock Rivals – a drama where viewers can vote on the outcome of the show.

Starring Michelle Collins and Sean Gallagher, it is based on an X-Factor style talent show.

The line-up also features a drama starring Jason Donovan and Martine McCutcheon, and another with How Do You Solve A Problem Like Maria? singer Connie Fisher.

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