Simon Cowell drops Loveable Rogues

Simon Cowell at the launch of BGT's seventh series

Simon Cowell

Simon Cowell has dropped former 'Britain's Got Talent' act Loveable Rogues after just one single.

Simon Cowell has dropped the Loveable Rogues after just one single.

The music mogul has dumped the former 'Britain's Got Talent' act - Eddie Brett, Sonny Jay Muharrem and Té Eugene Qhairo - just over a year after they signed a £500,000 deal with his Syco record label, because they have failed to prove popular with the public.

A source told The Sun newspaper: "Loveable Rogues are a decent bunch of lads but they just haven't had the impact that everyone hoped.

"After the dust settled from BGT, the public just didn't seem to care for them anymore. They had a good crack at it and you can't say the record label hasn't done their best to promote them.

"But sometimes you've just got to make tough decisions. There's no point throwing good money after bad. The moment has passed."

The Loveable Rogues' only song, 'What a Night', charted at number nine in February, but it wasn't enough to impress their 54-year-old boss.

Simon signed the group - who were asked by producers to apply for the programme after show bosses discovered them on YouTube - after they finished fourth on 'BGT' and had hoped they could rival One Direction and The Wanted.

Speaking in June 2012, a Syco insider said: "Syco have high hopes. They're the full package. They've got the look, the sound and were writing quality music before they'd even hit the studio.

"With One Direction and The Wanted doing so well, there is more than enough appetite in the market for male groups making good pop music."

The Loveable Rogues

Cheeky pop trio who reached the final of Britain's Got Talent in 2012, but didn't win.


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