Ron Atkinson signs up for Celebrity Big Brother
Former football manager Ron Atkinson has signed up for 'Celebrity Big Brother' alongside Geordie Shore's Charlotte Crosby and 'Loose Women' star Carol McGiffin.
Ron Atkinson has signed up for 'Celebrity Big Brother'.
The former football manager - who was once in charge of Premiership heavyweights Aston Villa - is reportedly going to be one of the highest-paid stars on the forthcoming series alongside 'Geordie Shore' beauty Charlotte Crosby, with both thought to be earning fees approaching six figures.
The 74-year-old star is keen to go on the Channel 5 reality TV show to change any negative opinions the public may have of him after he was forced to quit as an ITV football pundit in 2004 when a racist remark he made about Chelsea player Marcel Desailly was broadcast when he thought his microphone was off.
An insider said: "Bosses are keen for the new series of 'Celebrity Big Brother' to be lively and these signings will bring that.
"Big Ron wants viewers to see a different side to him but he will bring controversy just because of who he is."
As well as Ron - who is no stranger to appearing on TV after starring in football soap 'Dream Team' in 1997 - outspoken 'Loose Women' star Carol McGiffin and ex-addict and model Sophie Anderton have also signed up for the programme.
The insider added to The Sun newspaper: "Sophie wants to prove she's back on the wagon while for Charlotte it's a chance to raise her profile."
A Channel 5 spokesman said the broadcaster will not comment on 'Celebrity Big Brother' signings ahead of the launch.