Apprentice's Alex blames himself for exit

  • Bang Showbiz
  • 27 June 2013
Alex Mills

Alex Mills

Fired 'Apprentice' star Alex Mills says his decision to listen to Myles Mordaunt was the reason for his dismissal on last night's show (26.06.13)

Fired 'Apprentice' star Alex Mills says his decision to listen to Myles Mordaunt was the reason for his dismissal.

The 22-year-old company director was given his marching orders by Lord Alan Sugar on last night's show (26.06.13) after he led Endeavour to defeat against Evolve in the latest task, which saw both teams cook and brand a new ready meal and pitch it to supermarket chains and an online retailer.

But Project Manager Alex insists his downfall came when he reverted from his own idea to one of Myles' concepts for their brand.

He exclusively told BANG Showbiz: "I was a little bit surprised but at the same time I completely agree with his decision. I should've carried on with my own decision, it could've been a different scenario.

"I can be a little bit gung-ho and I thought I should maybe sit back and listen to a bit of parental experience within the group because we were making a product for children, but unfortunately that did come round to bite me on the a**e as we designed something that no parent wanted.

"Myles is also a marketing expert so to ignore his skills, I thought, would be a detrimental thing. But unfortunately it was detrimental listening to him.

"I didn't display enough conviction in my own self-belief. The only thing I would change from the process is not listening to Myles!"

Alex has become known on the BBC One show for his impressively groomed eyebrows, which now have more than three social networking accounts of their own, and admits he was stunned by the incredible reaction they have received.

He added: "I was shocked by the attention my eyebrows got. My eyebrows were born this way, they are a little bit tidied up but they are not groomed to extremes to draw attention to them.

"People do say I've got a bit of comical value, but then again that's just me."

'The Apprentice' continues on Wednesday July 3 at 9pm on BBC One.

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