Sophie Lau 'ashamed' of Apprentice product

  • Bang Showbiz
  • 16 May 2013
Sophie Lau

Sophie Lau

Axed 'Apprentice' star Sophie Lau felt "deeply ashamed" to be associated with her team's TidySidey product on last night's (15.05.13) show and insists it is the "worst thing" she's ever seen

Axed 'Apprentice' star Sophie Lau felt "deeply ashamed" to be associated with her team's product on last night's (15.05.13) show.

The restaurateur was fired from the BBC One programme by Lord Alan Sugar after her team, Evolve, were soundly beaten by team Endeavour when their TidySidey flat-pack furniture failed to meet the same demand as the boys' product.

The group, who were led by Project Manager Natalie Panayi, only managed to sell 174 units of their portrable storage unit, while Endeavour's Foldo - a table which turns into a chair - shipped a staggering 3,216 units.

She exclusively told BANG Showbiz: "When I first saw the box, the TidySidey, sorry, I just thought, 'Yeah, we're screwed.' It was really hard because I remember Natalie saying, 'Sophie, why are you not behind this product? Why are you not backing it?'

"And all the other girls were like, 'Oh my God, it looks so good doesn't it? The colour is really nice.' I was like, 'We're going to f***ing lose.' I think she was quite annoyed because I was like, 'That's the worst thing I've ever seen in my life.' I wouldn't even pay £5 for the product.

"Nobody was ever behind the product. I just wasn't proud of the product and I was actually deeply ashamed to have an association with it."

Sophie believes TidySidey designer Uzma Yakoob was ultimately at fault for the task and hit out at her creative skills.

She added: "Even though Natalie kept a good front on, in the boardroom she was like, 'Uzma, you designed it and it's s**t.'

"Natalie wasn't the best Project Manager but between her and Uzma then Uzma should have gone. She's the creative one, she's got a global make-up brand and boy does she let us know.

"This was definitely her task. It's a design task. It was her chance to shine. But if the TidySidey was her shining light then come on. She deserved to go."

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