Food Glorious Food won't return
- Bang Showbiz
- 12 April 2013
ITV reportedly plan to axe 'Food Glorious Food' after its first series because it has failed to impress in the ratings
'Food Glorious Food' will not return for a second series.
The Carol Vorderman-fronted show - which was created by Simon Cowell's Syco - has failed to impress in the ratings, so network ITV are reportedly planning to quietly axe the programme, which is searching for the nation's best home-cooked recipe, at the end of its current nine-episode run.
A source told the Daily Mail newspaper: "On a recent Wednesday, four million viewers were tuned in at 8pm for the start of the show because they'd stuck around after watching 'Coronation Street'.
"But five minutes later, by 8.05pm, only 2.8 million people were watching. Then, as soon as the show finishes, the ratings double again for 'Scott & Bailey'.
"The ratings are nothing short of a disaster. It's nearly impossible to bring the show back under these circumstances, whether or not Simon Cowell is involved.
"They haven't built over the course of the series as he hoped. There isn't going to be any formal announcement, but the plan is to let the show finish its nine-episode run and then be quietly killed off."
The news is expected to be a blow to Simon, who was hoping a strong performance from the show would help bolster his position in negotiations with ITV over his other shows, 'Britain's Got Talent' and 'The X Factor'.
The source added: "Syco wanted another hit in order to play hardball with ITV, which doesn't want to pay them as much as it did three years ago."