BGT to go head-to-head with The Voice
'Britain's Got Talent' will go head-to-head with 'The Voice' when it returns on April 13, as it has been scheduled to start at 7pm, just 15 minutes after the rival show
'Britain's Got Talent' will go head-to-head with 'The Voice' when it returns later this month.
The ITV talent show - which broadcast at 8pm last year to stave off a clash - will air at 7pm from April 13, and though the rival programme is moving to a 6.45pm slot to try to keep viewers, they will still overlap by 75 minutes.
However, channel insiders insist the move isn't to deliberately go up against 'The Voice', but it was felt the time would better appeal to their target audience.
A source told the Daily Mirror newspaper: "The 7pm slot has worked very well for us recently with 'Splash!' and 'Saturday Night Takeaway' so Simon Cowell talked with ITV boss Peter Fincham and they both agreed to go at 7pm even if it meant tackling 'The Voice' head on. They are confident this is a great series and in the past younger viewers have been in bed before our show ends.
"This way all the family can enjoy 'BGT' and if the BBC don't like it they should have put their series on earlier in the year. We have been showing 'BGT' in Spring since 2006 and won't be told when to screen our shows by then.
"By going 15 minutes earlier they are desperately trying to hang onto viewers."
The BBC are said to be disappointed by the news and think it means viewers will be left unhappy.
A source said: "This is disappointing news for viewers and this clash could have been avoided by ITV. I am getting a sense of deja vu, last year ITV caused a clash by bringing the series forward a few weeks, this time they are scheduling the show earlier.
"It is TV viewers at home who lose out and this could easily be avoided. Many people will want to watch both shows so it makes no sense."