Simon Cowell launches You Generation viral singing contest
Simon Cowell has taken his search for the next musical superstar online, asking artists to take part in Syco's new viral singing competition,You Generation
Simon Cowell is scouring YouTube to find a new singing sensation.
The music mogul has decided to take his search find his next recording artist viral, asking "unconventional and original" artists to upload videos of themselves to the video sharing platform as part of his new You Generation competition.
An official statement from his record label Syco said: "The channel offers people with unconventional and original talents the opportunity to become the next internet star."
It will be "the first global audition process" giving people the chance to "show off their outstanding skills".
A Syco spokesman added: "We are calling it an exciting experiment. We don't know where it could go."
The You Generation contest goes live on Wednesday (20.03.13), with auditions every two weeks in a different talent category and the results will be broadcast in 15 languages and 26 countries around the world.
Simon is hoping to find a singer who can match the popularity of YouTube sensation Justin Bieber, who rose to fame aged just 13 when manager Scooter Braun came across the teen idol's videos and decided to make him a star.
British star Conor Maynard has also achieved success after singing covers in his bedroom and posting them online.