Amazon launches online music store

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Amazon.com has launched its own digital music store, which could challenge the dominance of Apple’s iTunes.

The Amazon MP3 store will allow songs to be played on a variety of digital devices, while the iTunes format only allows downloads compatible with an Apple iPod player.

Analysts claim the new service could form the beginnings of a competitive market, offering consumers a real alternative to iTunes.

Amazon has signed deals with Universal Music and EMI, but could not say when similar arrangements could be expected for Sony BMG Music Entertainment and Warner Music Group.

Bill Carr, vice president for digital music at Amazon.com, said: “We’re not trying to replace anyone’s media player.

“We’re just making ourselves compatible with what they have today.”

He added: “We anticipate that all boats will rise with this vastly improved customer experience for music lovers.”

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