Lorraine Kelly: Daybreak is 'better' than ever

  • Bang Showbiz
  • 12 March 2013
Lorraine Kelly

Lorraine Kelly

Lorraine Kelly thinks 'Daybreak' is "better than it's ever been", despite reports the breakfast show has just lost 100,000 viewers/

Lorraine Kelly thinks 'Daybreak' is "better than it's ever been".

The Scottish star hosts the breakfast show with Aled Jones and despite reports the programme has just lost 100,000 viewers, Lorraine insists it's still a good shape.

She said: "It's all statistics. My 8.30am show is up year-on-year, and from 7.30am onwards, it's better than it's ever been.

"We still have a long way to go, but we're heading in the right direction. We're getting there but it won't change overnight. It'll be a year before we can fully turn it around."

'Daybreak' replaced long-running ITV morning show 'GMTV' in September 2010 and was initially hosted by Adrian Chiles and Christine Bleakley.

However, it got off to a disastrous start and was dropping viewers until the September 2012 re-launch with Lorraine and Aled at the helm.

Lorraine, 53, believes people turned off because there was too much change too soon and the transition from 'GMTV' to 'Daybreak' should have been more gradual.

She continued to Britain's Star magazine: "There was too much change, too soon. People like familiarity. I was still there at 8.30am, but everything else changed."

The host has to get up at 3.45am for 'Daybreak', followed by 'Lorraine', but she insists she is used to her early starts.

She said: "It's fine. I get up at 3.45am, but it's good fun. I'm not going down a mine!"

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