Food Glorious Food's ratings disaster
Simon Cowell's latest show, 'Food Glorious Food', has been a ratings disaster, pulling in only 2.6 million viewers for its first show
Simon Cowell's latest show, 'Food Glorious Food', has been a ratings disaster.
The ITV cookery show, presented by Carol Vorderman, pulled in only 2.6 million viewers despite being in a prime 8pm slot, which usually commands twice as many watchers.
The show's debut is the worst rated show of Simon's TV career - which has also seen him launch 'The X Factor' and 'Britain's Got Talent' - and its poor showing in the ratings has reportedly left channel bosses considering putting it on at a different time.
A source told the Daily Mirror newspaper: "It didn't even have strong competition.
"It was on straight after 'Coronation Street' on the one night of the week when BBC One doesn't have 'EastEnders'.
"They gave it the best possible chance and it still bombed - that's got to tell you something."
'Food Glorious Food' also features Anne Harrison, Loyd Grossman, Tom Parker Bowles and Stacie Stewart and follows a search for a great home-cooked meal. The winning dish will find its way on to the shelves at Marks and Spencer.
Sources close to Simon's Syco TV company said they weren't worried about the ratings, and they are what they roughly expected, with one source saying: "You were never going to get 'The X Factor' numbers with a food show."