The Voice to air alongside Doctor Who
'The Voice' has been scheduled to kick off on BBC One on March 30 shortly after 'Doctor Who' in a bid to boost ratings for the singing competition
'The Voice' will launch alongside 'Doctor Who' on Easter Saturday.
The hotly-anticipated BBC One shows have been scheduled to air back-to-back on March 30 in a bid to boost dwindling ratings of the singing competition over the holiday weekend thanks to the popularity of the sci-fi family favourite show.
A source told the Daily Star newspaper: "There is a lot riding on 'The Voice' this year. It needs to succeed to prove its critics wrong."
TV bosses have completely revamped the format of the show in the hope of beating Simon Cowell's 'Britain's Got Talent' after viewers dropped by more than half last year.
Ratings plummeted from 13 million on its first air date to six million during the live shows, so the number of live episodes has been cut to just three.
There will be five pre-recorded blind audition shows as judges Jessie J, will.i.am, Sir Tom Jones and Danny O'Donoghue fight over the best acts, followed by five "battle shows" in which each coach pairs up two acts on their team for a sing-off, with one act going through to the live finals.
The new twist this year, taken from the US version of 'The Voice', gives the judges the power to bring back an axed singer from a rival team for their own.