'Mega talented' Rita Ora
DJ Fresh thinks his 'Hot Right Now' collaborator Rita Ora is "mega-talented" and is pleased to have played a part in launching her career
DJ Fresh thinks Rita Ora is "mega-talented".
The 35-year-old producer worked with the vocalist on UK number one single 'Hot Right Now' and is pleased to have played a part in finally launching her career, two years after she signed to Jay-Z's Roc National record label.
Fresh told BANG Showbiz: "She is mega-talented. She just needed the right platform to launch her. For quite a long time, her management and label were looking for a single to launch her and 'Hot Right Now' was what they were looking for."
'Hot Right Now' became the first drum-and-bass track to top the UK charts in February, and Fresh believes it was such a success because radio stations have finally accepted dance music into the mainstream.
He added: "It's a power of the people thing. The demand is there. It's overwhelming. Every young person today grows up listening to drum-and-bass and dubstep, and radio and TV weren't recognising that for a long time. Finally, they're realising they can't go against the tide.
"It's taken a long time for the world of TV and radio to catch up to the real world and what young people are listening to today."
DJ Fresh's new single 'Gold Dust (Shy FX Re-Edit)' is out tomorrow (02.12.12).