Blipfoto: The photo blogging site that went global

Blipfoto: The photo blogging site that went global

How photographer and designer Joe Tree’s own daily photo blog became a global phenomenon

What started as Edinburgh photographer and designer Joe Tree’s own daily photo blog has become - almost by accident - a global phenomenon, with users in over 160 countries who have uploaded two million pictures and counting.

Tree started Blipfoto as a personal project in 2006, assuming it wouldn’t last - but before long had an online following clamouring for each day’s pic, so the site expanded to allow user uploads. The rules are simple: users can post one photo per day, and the photo must have been taken on that day.

The beauty is in that simplicity: far from the sensory overload of other photography sites and online communities, Blipfoto’s premise is straightforward and its design clean and ad-free. It’s no surprise that everyone from Channel 4 to the National Theatre of Scotland has got involved: from a small base in Scotland, Tree has built up one of the world’s most engaging and creative online communities.

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