TOWIE stars launch Halo 4
Jonathan Ross, Daisy Lowe, and 'The Only Way is Essex's Sam and Billie Fairers launched 'Halo 4' at the Design Museum in London last night (05.11.12)
Jonathan Ross, Daisy Lowe, and 'The Only Way is Essex's Sam and Billie Faiers launched 'Halo 4' in London last night (05.11.12).
The stars turned up at a party to unveil the computer game held at the city's Design Museum. The game was hailed in by a helicopter transporting a huge illuminated model of the game's 'Glyph' symbol above the River Thames.
Other stars to appear included Pixie Lott - who played the game with her boyfriend, Oliver Cheshire - and rapper Dizzee Rascal, as well as members of boy band JLS and 'Made In Chelsea's Spencer Matthews and Jamie Laing.
Sam tweeted: "At the design museum with greg @SamanthaFaiers and@JoeyEssex_ for halo4 xbox launch :-) drinks time.. Big time (sic)"
Her sister later added: "What an amazing night at #Halo4UK ... @XboxUK .... Never seen anything like it !! Your going to love it !! (sic)"
The event was DJed by model Daisy Lowe, who treated the crowd to a set packed with R&B classics and plenty of 90s dance.
Before playing R. Kelly's signature hit 'Bump N' Grind', she tweeted: "Think im gona play 'bump n grind' next for my set at the launch of#halo4uk how do you feel about that? (sic)."
'Halo 4' was launched worldwide today (06.11.12), with fans queuing up for hours to be among the first to get their hands on a copy of the action game.