Daybreak boss axed
- Bang Showbiz
- 27 October 2012
'Daybreak' chief David Kermode has been axed after he failed to bring viewers back to the ailing morning show
'Daybreak' boss David Kermode has been axed for failing to bring viewers back to the show.
The ITV series was revamped with new presenters Aled Jones and Lorraine Kelly after it flopped with Christine Bleakley and Adrian Chiles, but his news-driven agenda has failed to work with audiences.
A source said: "There was a case of too many chiefs. Ratings haven't moved an inch but 'Daybreak' is much better than before.
"We really need a publicity push to encourage viewers to give us a try."
David will be replaced by Karl Newton, the current executive producer on 'Daybreak' and sister show 'This Morning'.
An ITV spokesperson told the Daily Mirror: "'Daybreak' editor David Kermode will be leaving the programme at the end of November.
"We would like to thank him for his hard work in helping to deliver the many changes which have been made to 'Daybreak' over the course of the year. We wish him well in the future."
Currently the show pulls in around 700,000 viewers a day - around half of rival programme 'BBC Breakfast'.