GI joyride for Mummy helmer
- 30 August 2007
Stephen Sommers, the man who brought us The Mummy and The Mummy Returns, has signed on to direct Paramount’s toy tie-in GI Joe.
Like Action Man but with added whizbangery, GI Joe has presumably been partly prompted by the success of this year’s big toy/comic/happy meal crossover Transformers.
Sommers, however, demures, commenting: “I wouldn’t have just jumped into this just because of the Hasbro-Transformers tie. Remember, Pirates of the Caribbean was a big hit, but Haunted Mansion not so much.” Both Pirates and Haunted Mansion were based on theme park rides rather than toys, but you get the point.
GI Joe himself has moved on a little since his 1942 debut and now works for Global Integrated Joint Operating Entity and fights the good fight against Cobra and their evil Scottish arms dealer leader.
There’s no word on casting as yet, but the story is being pitched as more James Bond than war movie, but with a hint of X-Men.