Rihanna's Style to Rock ratings troubles
Rihanna's first TV show 'Styled To Rock' - where designers fight to create a stage outfit for the singer - has suffered a ratings slump
Rihanna's 'Styled To Rock' TV show has suffered a slump in ratings.
The first week of the Sky Living show - fronted by Nicola Roberts and featuring young designers who want to create a festival outfit for the 'You Da One' singer - was watched by 95,000 viewers, before falling to just 79,000 in the second week.
The third week rallied to 110,000, but is still short of the approximate 150,000 viewers who usually tune into the channel.
An insider told The Sun newspaper: "It's pulled in respectable ratings. It airs on a tough night against big shows such as Jack Whitehall's 'Bad Education' and it's difficult to launch a new show against strong competition."
Sky have claimed repeat viewings and catch-up TV have led to viewers of 440,000 for the first episode, and controller Stuart Murphy has said no one would turn Rihanna down for a show.
He said: "It was trending and Rihanna is the biggest star in the world. Find me a channel controller who would turn down Rihanna in her own series."