Snoop Dogg unveils reggae album
- Bang Showbiz
- 23 July 2012
Snoop Dogg has unveiled the first single off his new reggae LP, 'Reincarnated'
Snoop Dogg has previewed his new reggae album, 'Reincarnated'.
The 'Drop it Like it's Hot' rapper gave fans a taste of his new musical direction with the track 'La La La', produced by Diplo and Ariel Rechtshaid and executive produced by Major Lazer.
The 40-year-old star - real name Calvin Broadus - will be going under the alias Snoop Lion for the project, and has been working on 18 new tracks with producer Diplo.
Speaking of the project, Diplo has said: "Snoop Dogg is an icon, man; he's bigger than the music. What we're doing is a reggae record.
"It's all reggae and he's singing and he's doing a f***ing awesome job and I never knew it, but he had his heart in every song."
'Reincarnated' is Snoop's twelfth studio album, and will be accompanied by a documentary when released by Vice Records later this year.
The controversial rapper recently revealed that his new musical groove felt like a meaningful and natural progression.
He said: "It's special. It's a real special project to me because it's like the reincarnation and the birth of me becoming who I really am."