Christine Bleakley unpopular with Dancing On Ice viewers
- Bang Showbiz
- 4 July 2012
Christine Bleakley was liked by less than half of 'Dancing On Ice's viewers, a survey has found, but she will return to host the next series
Christine Bleakley was liked by less than half of 'Dancing On Ice's viewers, a survey has found.
Viewing figures for the celebrity skating contest reached just 7.3 million on the last series - the former 'Daybreak' host's first since replacing Holly Willoughby alongside Phillip Schofield - and so ITV reportedly investigated the cause and a study of viewers found just 45 per cent liked the female presenter, whereas the majority registered their approval for her co-host.
However, Christine will return for the next series of 'Dancing On Ice', as well as fronting several other projects as she is still locked into the £4 million-a-year contract she signed with the network when she joined 'Daybreak' until 2015.
A source said: "When 'Dancing on Ice' didn't do so well this year, bosses looked into what the problem was and discovered that viewers hadn't particularly warmed to Christine.
"They will stick with her, however, as she's still being paid millions thanks to her watertight 'Daybreak' contract and they need to get their money's worth."
Despite the reports, insiders insist they are "encouraged" by the findings of the survey.
An insider told the Daily Mirror newspaper: "Inevitably it can take time for a new presenter to establish themselves with the audience and we are very encouraged by this research after just one series.
"She is doing a great job and works brilliantly well with Phillip and the team."
An ITV spokesperson added: "Christine is a fantastic presenter and an important part of the ITV family."