Usher to dance with a fan
Usher loves finding "new and modern" ways to interact with his fans, such as a competition he launched where one lucky supporter will virtually dance with him in London
Usher loves finding "new and modern" ways to interact with his fans.
The 'OMG' hitmaker is staging a competition for his supporters to "virtually dance" with him at his London concert tonight (11.06.12), and he is excited for them to take on a big role in the show.
Speaking after he performed 'Scream' at the Xbox 360 press conference at the Electronic Entertainment Expo (E3) in Los Angeles, he said: "It's another way to be interactive with the fans in the show that would be very intimate. I'm always about finding very new, modern ways to interact with the fans. And it was an opportunity for them to create movement that would actually be a part of the performance.
"Now it's a contest and if you win, your avatar actually gets to perform with me on stage. So it's a bit active, you can select the moves online, you go to Usherworld.com, you click on it and it allows you to select the moves of that song. If we love the song we'll select that and that avatar will actually be onscreen as we perform."
As well as the competition to virtually dance with the star, players and fans will be able to learn and perform Usher's routines on new game, 'Dance Central 3', which is released later this year. Visit Xbox.com for further information.
Usher will perform at London's Hammersmith Apollo venue tonight (11.06.12).