Simon Cowell to launch cooking show
Simon Cowell is set to launch a cooking show which will comprise a countrywide search for the best British home-cooked dish
Simon Cowell is set to launch a cooking show.
The music mogul is turning his attention to food and hopes to rival BBC's 'Masterchef' with the new ITV1 show 'Food Glorious Food', a countrywide search for the best British home-cooked dish.
Simon has teamed up with chef Gordon Ramsay's production company to make the multi-million pound programme.
The winner will receive £20,000 and have their food on sale at Marks & Spencer.
A show insider told The Sun newspaper: "It's open to all ages - from a granny with Cornish pasties to a Cockney who has the ultimate recipe for jellied eels."
The show is set to be aired in February and producers are planning to stage regional heats from next month.
Simon has been at odds with the BBC over the rivalry between 'The Voice' and his ITV1 show 'X Factor', recently claiming it was simply a rip-off of his own programme.
He said: "That show [The Voice] puzzles me because it starts off and 'it's all about the voice'. So my first thought is: 'Why isn't this on radio?' because what's the point in looking at them.
"Then suddenly I'm watching it and it's the same as 'The X Factor'. They've got dancers behind them, graphics, lights. Same show.
"I see a lot of shows trying to rip us off. If you try and rip somebody off it always looks like a bad copy."