The Voice beaten in ratings by Countryfile
'The Voice' had fewer viewers than 'Countryfile' on Sunday (20.05.12), with 500,000 people turning off after finishing the magazine show.
'The Voice' was beaten in the ratings by 'Countryfile' on Sunday (20.05.12).
The BBC talent show - featuring mentors Sir Tom Jones, will.i.am, Jessie J and Danny O'Donoghue - gained 6.3 million viewers during the Sunday night results show, a drop of 500,000 people from the preceding programme hosted by Julia Bradbury.
Among the items on 'Countryfile' were Chris Packham and Jeremy Clarkson dissecting owl droppings and the launch of a photography competition in Dumfries and Galloway.
Ratings on the live shows of 'The Voice' have plummeted in recent weeks - following a peak of more than 11 million during the blind auditions, the show has dropped by half.
The semi-finals of the show next weekend will see performances from both Cheryl Cole - who is managed by the programme's mentor will.i.am - and Kylie Minogue.
Simon Cowell, boss of rival talent contest 'The X Factor', previously hit out at 'The Voice' for being a copycat of his format.
He said: "That show puzzles me because it starts off and 'it's all about the voice'.
"So my first thought is, 'Why isn't this on radio?' because what's the point in looking at them. Then suddenly I'm watching it a week or two weeks ago and it's the same as 'The X Factor'.
"They've got dancers behind them, graphics, lights. Same show."