Music videos launch new season for popular US shows
A marketing campaign has been launched by ABC in order to promote the new seasons of their hit television shows. ABC is producing music videos for several of its shows, which will air on ABC.com and other platforms such as iTunes. The campaign has been launched following the success of the music videos produced last season for “Greys Anatomy”, including the Fray’s “How to Save a Life” and Snow Patrol’s “Chasing Cars”. Shows including “Ugly Betty”, “Desperate Housewives”, “Greys Anatomy” and “Brothers and Sisters” will rely heavily on this marketing tactic, which also benefits the artists’ songs. Pop singer Mika has re-recorded the lyrics to his hit single “Big Girls” to become “Betty Girls” and the new version of his video will feature scenes from Season One of the show.