BGT wins ratings battle

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Simon Cowell

BGT boss Simon Cowell

'Britain's Got Talent' narrowly beat rival show 'The Voice' in the ratings for the first time on Saturday (28.04.12).

'Britain's Got Talent' narrowly beat 'The Voice' in Saturday's (28.04.12) ratings.

Bosses on the ITV1 talent show - which is hosted by Ant and Dec and judges by Simon Cowell, Amanda Holden, David Walliams and Alesha Dixon - were thrilled to see the show peak at 10.7 million viewers and average 9.4 million through the episode.

In contrast, 'The Voice' - which saw contestants from Sir Tom Jones and will.i.am's teams perform live for the first time - peaked with 10.3 million and averaged 9.3 million.

An ITV spokesperson said: "'Britain's Got Talent' is packed with thrills and spills, tears and laughter and we are delighted that it consistently continues to be such a firm favourite with viewers."

While bosses are said to be worried that 'The Voice' has lost viewers, they are not surprised by the drop because a similar slump occurred on the US version of the show once the tension-filled blind audition stages came to an end.

A source told The Sun newspaper: "In America The Voice's ratings dipped by 40 per cent when the live shows started. Luckily The Voice in the UK has only lost around ten per cent.

"But it's still a worry -- and it's being blamed on the red chairs.

"Now we're in the live shows the 'will-they-won't-they?' turnaround gimmick is all over.

"Viewers loved the theatre of the chairs, the buzzers and the new faces."

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