Simon Cowell orders more BGT changes
Simon Cowell has ordered 'Britain's Got Talent' staff to work "around the clock" and has made a string of last-minute changes in a bid to beat 'The Voice'
Simon Cowell has ordered 'Britain's Got Talent' staff to work "around the clock" in a bid to beat 'The Voice'.
The 52-year-old musical mogul - who produces the show as well as sitting on the judging panel alongside Amanda Holden, Alesha Dixon and David Walliams - is said to be demanding "dozens" of last-minute changes to the programme after it was run close in the ratings by its BBC rival.
A source told the Daily Mirror newspaper: "Simon has been working the team around the clock and ordering dozens of re-edits in a bid to improve the show.
"He wants every show to be better and better, but a lot of the strongest contestants have already been in the early shows.
"Staff are being pushed to breaking point because of this war.
"Executives hoped The Voice's audience would dwindle after the first show, but that has not been the case. For a long time Simon has been the king of reality TV, but these figures prove he's not the only man who knows how to create a hit.
'The Voice' peaked with 10.2 million viewers on Saturday (30.03.12), while 'Britain's Got Talent grabbed an average of 9.9 million and a peak of 12 million.
Despite Simon's actions, ITV insist they are not worried about competition as they believe 'The Voice' will lose some of its popularity once the initial audition stage is over.
A source said: "'Britain's Got Talent' traditionally grows week on week, and when 'The Voice' has aired abroad it tends to lose viewers i the later stages once the blind auditions phase has ended. We're confident 'BGT is still the biggest."