BGT to go head-to-head with The Voice

'Britain's Got Talent' and 'The Voice' are to go head-to-head in the ratings battle when they are both unveiled on the same night

BGT's Simon Cowell

BGT's Simon Cowell

'Britain's Got Talent' and 'The Voice' are to launch on the same night - March 24.

The talent search show - which this year sees the return of Simon Cowell as a judge - and the BBC music programme, which is airing in the UK for the first time, will likely be unveiled on the same Saturday night, according to insiders.

A source revealed any such clash would likely continue every weekend, mimicking the problems between ITV and the BBC when they air 'The X Factor' and 'Strictly Come Dancing' simultaneously.

The insider told The Sun newspaper: "We haven't declared our launch date but, if I was a betting man, I'd go for March 24.

"The BBC know we always launch 'BGT' around this time."

However, the BBC is thought to be annoyed as it believes it is a direct effect of them winning the bidding war for the show - which in the UK will feature mentors including Jessie J, Tom Jones, and Danny O'Donoghue.

A source at the network said: "This is typical of ITV, parking their tanks on our lawn just as we launch a major new format.

"They are smarting because they didn't get the show although they bid £10 million more than us."


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