Metallica exploring release strategies
- Bang Showbiz
- 2 March 2012
This article is from 2012.
Metallica are thinking of "wacky" ways to release new music now their record deal has ended
Metallica are thinking of "wacky" ways to release new music.
The 'Enter Sandman' hitmakers' record deal with Warner expired following the release of 2008's 'Death Magnetic', but they have been recording new songs and are currently exploring different ways of getting the tracks to their fans.
Drummer Lars Ulrich told Spin: "We're free and clear of our record contract. The world's our oyster. We can basically do whatever we want. And we're going so start figuring that out.
"We're writing music and we're going to be recording very soon. At some point we're going to want to share that with people that are interested in listening to it. So we gotta figure out ways we want to do that, from giving it away in cereal boxes to getting people to do handstands for it. We could come up with something wacky."
However, Lars insisted the band won't utilise unusual strategies just to be "cool" as they want to make sure their worldwide audience can still get their music.
He added: "This whole thing about who can come up with the coolest [release strategy] so it can be written about on 12 different blogs for six hours - I mean sure, that's all pretty cool and hip.
"But at the same time you have to remember we have a very global audience. We have fans in India and the U.A.E. and Russia. In a lot of these places there are still more conventional ways of getting music to people."