Myleene Klass launches new Save the Children campaign

  • Bang Showbiz
  • 17 February 2012
Myleene Klass and Natasha Kaplinsky

Myleene Klass and Natasha Kaplinsky

Myleene Klass and Natasha Kaplinsky launched the newest phase of their Save the Children's No Child Born to Die campaign earlier this week by serving a breakfast that families in the developing world would typically eat

Myleene Klass and Natasha Kaplinsky launched the newest phase of their Save the Children's No Child Born to Die campaign earlier this week.

The 'Popstar to Operastar' host and the newsreader served a breakfast that families in the developing world would typically eat - nutrient-poor plain rice or cassava - to expose the shocking reality of hunger and malnutrition experienced by millions of children across the world.

Myleene and Natasha recently visited the charity's work in Bangladesh and Mozambique respectively to investigate the true scale of child malnutrition and were shocked at what they saw.

Myleene - who has two young daughters, Ava and Hero - said: "I was very emotional throughout my trip in Bangladesh, particularly when I came face to face with the children struggling to survive on tiny amounts of food.

"I have two small girls aged four and ten months and I couldn't believe that some of the babies that I met of the same age were half the size of Ava and Hero.

"Over half of the population of Bangladesh live on less than $1 per day. Mothers here are totally helpless, unable to afford the costs of food that their children need. Babies are literally wasting away in front of their parents eyes simply because they're not getting enough of the right things to eat."

Natasha added: "Cassava is practically void of nutritional value. But this is what the poorest children are eating in Mozambique. There is no choice and no variety.

"There is plenty of food available but with rising prices even an egg or a sip of milk is beyond the reach of most families. It shouldn't be like this - please help Save the Children put an end to the hidden hunger crisis."

Save the Children is asking people up and down the country to add their voices to the call for a global hunger summit by naming their own day when they will take action. People can find out more by visiting www.savethechildren.org.uk/nameaday or by following #nameaday via @savechildrenuk or @savechildrenpr.

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