Fatima Whitbread leads Fat Fight on This Morning

'I'm A Celebrity... Get Me Out of Here!' star and former Olympic javelin star Fatima Whitbread has joined 'This Morning' as a fitness expert

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Fatima Whitbread

Fatima Whitbread

Fatima Whitbread has joined 'This Morning' as a fitness expert.

The former Olympic medallist is to front a new segment, Fatima's Fat Fight, on the daytime TV show from Thursday (05.01.11).

Bosses decided to sign up Fatima after being impressed with her on the last series of 'I'm A Celebrity... Get Me Out of Here!'.

The 50-year-old ex-athlete and her team - Dr. Chris Steele and Amanda Hamilton - will be tasked with helping four obese volunteers shift their excess pounds.

A show source told the Daily Mirror newspaper: "Fatima has 12 weeks to help the overweight 'This Morning' fans. The hope is people at home will join in. It could lead to a whole new career."

'This Morning' editor Adam Vandermark is convinced Fatima is the "ideal person" to help the volunteers get fit again.

He said: "Fatima showed us her steely toughness on 'I'm A Celebrity', so she is the ideal person to get our four overweight viewers back into shape."

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