Cargo Publishing launch a new crowd-sourced audiobook

Cargo Publishing launch a new crowd-sourced audiobook

Glasgow-based publishing house use social media to find new readers of poems and prose

Publishing has seen all sorts of breakthroughs in the last few years, with a wide variety of exciting e-book projects springing up. But, as interactive as these projects promise to be, they rarely capture the aural tradition of storytelling, and the magic of listener involvement.

Satisfying this gap in the market is a new project, Spoken Herd. Started by a group of Scottish entrepreneurs, and funded by Creative Scotland, it will give the general public the opportunity to become actors and narrators in a widely available audiobook.

The project was initiated and is run by organisations Cargo Publishing, twintangibles, Inner Ear and Creative Scotland, and will feature as part of the legacy of Social Media Week Glasgow. The final product will include a range acclaimed Scottish poems and prose, presented in a single audiobook.

Members of the public have been asked to audition via social media, such as YouTube and Facebook, to appear on the audiobook.

‘Like many people I love spoken word and here is chance for us to find new narrating talent through crowdsourcing,’ Tim Wright, head of social media firm twintangibles, said.

‘This is a really exciting project; it’s an opportunity for young actors, performers and the general public to engage with poetry in a whole new way,’ Mark Buckland, head of Cargo Publishing, said.

The completed audiobook will be available as a free download for Christmas, with the final version being released on 12 December. Entries for the competition, voting for what poems will be used for the final audiobook and more information on the project is available at

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