Christine Bleakley and Adrian Chiles axed from Daybreak
Christine Bleakley and Adrian Chiles have reportedly been sacked from 'Daybreak' amid poor ratings
Christine Bleakley and Adrian Chiles have reportedly been axed from ITV 1 show 'Daybreak'.
The presenters - who moved from BBC's 'The One Show' to the ITV breakfast programme on £1 million a year deals - are set to leave the show "within weeks" although their replacements have not yet been chosen.
The move comes after the show recently appointed a new editor with plans for a major revamp next year after the programme struggled to achieve ratings beyond 700,000 viewers.
A source at ITV told the Daily Mail: "They ran out of time. The advertising numbers had fallen off a cliff because Adrian and Christine were such a turn-off. In today's climate, that was unacceptable."
Another source said: "Do we want to be running a show where we are happy being No 2? No, we don't."
While Adrian will front football coverage for the station, it was announced yesterday (18.11.11) that Christine will take over from Holly Willoughby on 'Dancing On Ice'.
Today (19.11.11) Christine refused to speak about being axed from 'Daybreak' but in response to the news wrote on her twitter account: "Morning. What a lovely headline to wake up to. My sarcasm comes across in this tweet I hope. X
"Aside from that, thank you all so much for all your Dancing on Ice good luck messages. Holly is a legend and she's a tough act to try and follow so feeling really nervous but incredibly excited."